Jeefri began his career as a Corporate Finance Executive with Arab Malaysian Merchant Bank, His financial acumen and entrepreneurial talents were honed during his time in Shell Malaysia’s treasury unit and
Area Accountant in Sarawak. He then joined Land and General Bhd, exploring and developing new businesses opportunities for the Group.

Jeefri gained a reputation for his capabilities in stock and money markets when he served as a senior consultant in InCam Asset Management and then became the Director of Institutional Broking for Kenanga Investment Bank.

Witnessing the growing need to reduce healthcare cost to employers, he incorporated Malaysia’s first Healthcare Management company, HMO Pacific Sdn. Bhd. He then set up and managed two (2) private hospitals, Pusat Perubatan Naluri and Rampai Puteri Medical Centre.